Books Decision Making

Predictably Irrational

Dan Ariely

★★★☆☆ Finished September 2018

• Decision Making
• Psychology
• Consumer Psychology
• Behavioral Economics
• Economics
• Business & Investing
• Cognitive Biases
• Marketing
• Branding
• Irrationality
• Pricing
• Relative Pricing
• Anchoring
• Zero Price Effect
• Social Norms
• Experiments
• Business
• Consumer Behavior

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